Sovereign State
Graphic Designer
Toronto, ON | Aug 2025 – Present
Contributing to the development and evolution of brand identity systems for early-stage companies and start-ups across a range of industries and business models.
Designing brand assets for print and digital use, including logos, typography, colour palettes, layout systems, and original illustrations that support brand storytelling across websites, presentations, and social media templates.
Translating brand strategy into clear, cohesive visual systems that support consistent use across digital, print, and presentation materials across multiple brand touchpoints.
Working closely with the founder, managing partner, and senior designer to develop and refine brand work, ensuring clarity, consistency, and alignment from concept through execution.
Applying strong production knowledge to ensure accuracy, consistency, and smooth handoff from design to final delivery.
Sweet Shady Shack
Graphic Designer & Artist
Toronto, ON | Aug 2020 – Jun 2025
Owner-led the development and execution of the full brand and visual identity system for a bubble tea business, including logo, packaging, merchandise, signage, menus, and interior branding.
Created promotional materials such as menus, posters, and seasonal campaigns for both social media and point-of-sale.
Developed original character illustrations and artwork that shaped a playful, whimsical brand identity and encouraged customer connection.
Conceptualized and launched seasonal drink campaigns that boosted customer engagement and foot traffic.
Collaborated with the contractor, architect, and vendors during the shop build-out, helping reduce costs by managing design decisions and sourcing materials independently.
Cleansheet Communications
Graphic Designer & Production Artist
Toronto, ON | Apr 2015 – Aug 2020
Designed a wide range of marketing materials including print ads, brochures, logos, and brand assets for clients across retail, hospitality, real estate, and finance.
Collaborated with creative teams to develop and execute cohesive visual concepts from initial design through final production.
Contributed illustration skills to branding and campaign work, creating custom logos and graphics that became key visual elements.
Designed with production in mind, ensuring creative concepts translated seamlessly into print through accurate, press-ready file preparation.
Supported pitch decks and client presentations with polished layouts and mockups.
Saatchi & Saatchi X
Graphic Designer & Illustrator
Dubai, UAE | Aug 2010 – Jul 2013
Designed and illustrated shopper marketing campaigns including key visuals, POS displays, packaging, and retail activations for global consumer brands.
Developed concept visuals, pitch materials, and production artwork in collaboration with creative directors and account teams.
Applied strong production knowledge across formats, from small-scale POS to large out-of-home and retail installations.
Created illustration-led visuals and custom lockups that became central to in-store displays and promotional materials.
CPI Media Group
Head Graphic Designer
Dubai, UAE | Sep 1998 – Apr 2010
Led design and art direction for multiple publications, defining layout systems, templates, and overall visual consistency.
Provided guidance and design support to junior designers while maintaining quality and deadlines across editorial teams.
Created illustration and photo-based visuals to elevate layouts when photography resources were limited.
Led special design projects including logos, books, brochures, event branding, and media kits.