Sweet Shady Shack
Graphic Designer & Artist
Toronto, ON | Aug 2020 – Jun 2025
Designed and executed all visual branding for a bubble tea shop, including logo, packaging, merchandise, signage, and interior decoration.
Created promotional materials such as menus, posters, and seasonal campaigns for social media and in-store use.
Developed original character illustrations and artwork that shaped the shop’s playful and whimsical brand identity, making it easy for customers to connect with the brand in a fun and memorable way.
Edited product photography for marketing use across digital and print channels.
Maintained brand consistency across all platforms, both in-store and online.
Conceptualized and launched seasonal drink campaigns that increased customer engagement and foot traffic.
Worked closely with the contractor, architect, and vendors during the shop build-out and interior design process, helping reduce costs by managing design decisions and sourcing materials independently.
Cleansheet Communications
Graphic Designer & Production Artist
Toronto, ON | Apr 2015 – Aug 2020
Designed a wide range of marketing materials, including print ads, brochures, logos, and brand illustrations for clients in retail, hospitality, real estate, and finance.
Collaborated with creative teams to develop and execute cohesive visual concepts from initial design through to final production.
Contributed illustration skills to elevate branding and campaign work, allowing for custom logos and graphics that became key visual elements.
Designed with production in mind, ensuring creative concepts translated seamlessly into print by preparing final artwork with technical accuracy — bringing added value through a strong understanding of print production best practices.
Balanced creative vision with technical precision under tight deadlines.
Contributed to pitch decks and client presentations with polished layouts and mockups.
Recognised by colleagues and team leads as a versatile, dependable designer — often described as a “best kept secret” for quietly contributing creative and production solutions behind the scenes.
Saatchi & Saatchi X
Graphic Designer & Illustrator
Dubai, UAE | Aug 2010 – Jul 2013
Designed and illustrated shopper marketing campaigns, including key visuals, POS displays, packaging, promotional materials, out-of-home ads, and retail activations for major consumer brands.
Developed brochures, concept sketches, and visualizations to support campaign pitches and rollouts.
Collaborated closely with account managers and creative directors to align with marketing goals and timelines.
Brought illustration capabilities to shopper marketing projects, creating custom visuals and lockups that became central to in-store displays, POSM, and promotional materials.
Applied advanced production knowledge to prepare a wide range of shopper marketing materials — from compact shelf danglers to large-scale bus wraps and billboards — ensuring technical accuracy and smooth execution across all formats.
Approached visual challenges with a hands-on maker’s mindset — learning basic 3D techniques to create campaign visuals when needed, and even hand-crafting realistic cappuccino foam lettering using a custom icing mix for a coffee brand launch when no digital solution could capture the desired texture.
CPI Media Group
Head Graphic Designer
Dubai, UAE | Sep 1998 – Apr 2010
Oversaw design and art direction for multiple publications, including layout systems, templates, and overall visual identity.
Provided mentorship and design critique to junior designers, promoting growth and consistency across editorial teams.
Leveraged illustration and photo editing skills to create compelling visuals and layouts in the absence of photography budgets — offering resourceful, in-house solutions that elevated quality despite limited resources.
Led special design projects including logos, books, brochures, event branding, and media kits.
Maintained a high standard of work while consistently meeting deadlines and project goals.
Acted as creative lead on new publication launches, helping define editorial direction and visual tone.