Artscape Daniels Launchpad

Brochure Design | Print Production

Artscape Daniels Launchpad is a first-of-its-kind creative entrepreneurship hub in Toronto, offering artists and designers access to co-working spaces, multidisciplinary studios, and programs to help their practice thrive.

Working with an agency on a pro bono project, I was asked to design a brochure that would be impactful but also cost-effective. My solution was to use a folded broadsheet format instead of a traditional saddle-stitched booklet. This significantly reduced production costs while delivering a bold, poster-like presence when fully unfolded. The result: a large-format brochure that folds down to a compact size, but opens up into a striking statement of creativity and opportunity — a design solution that turned print limitations into visual strengths.