Editorial Design

Magazine Design | Book Design | Catalog Design | Production Design | Art Direction

Before moving to Canada, I worked in publishing in Dubai for 11 years, followed by 3 years in advertising. During my time in publishing, I was responsible for designing magazines, books, annual guides, and print ads, most of them trade publications that weren’t sold in stores but mailed directly to industry professionals.

It was a fast-paced environment where I had to wear many hats. I was often tasked with developing the look and feel of new magazines and guides from scratch. And because there wasn’t always a budget for photoshoots or a dedicated production team, I also handled photo retouching, illustration, and print production. That experience sharpened not just my design skills, but also my ability to solve problems creatively and work independently.

That experience proved valuable when I moved to Canada. I was able to transition into agency work, contributing to projects that required strong editorial design skills, including annual reports, brand guidelines, and other content-heavy publications. It’s a skill set I still rely on today whenever structure, clarity, and thoughtful design are required.