POD Brochure (Design Concept)

Graphic Design | Mockup Production

POD, an interior architecture and design firm, is known for its distinctive use of contrasting materials—combining sleek finishes like glass and chrome with raw, natural textures like stone and wood. I was commissioned to design a brochure that reflected this design philosophy and could be easily customized depending on the client receiving it.

The solution I came up with paired a glossy red translucent plastic sleeve with a chipboard folder—an intentional contrast in textures that mirrored POD’s design sensibility. Inside, a staple-bound booklet contained core corporate information, while a pouch held a rotating set of project cards that could be swapped in and out depending on the recipient’s industry or interests. The goal was to create something tactile, flexible, and true to the brand. The design was approved, but the project was shelved before production for internal reasons. Still, it remains a project I’m proud of—both for the strategic concept and the craftsmanship. It was later featured in a design magazine.