Shopper Marketing

Graphic Design | Illustration | Production Design

While freelancing at SSX in Dubai—a creative agency specializing in shopper marketing—I worked on in-store campaigns for brands like Cadbury, Gillette, and Pampers. I was responsible for creating key visuals—central creative assets that could be adapted across multiple formats such as free-standing units, end caps, billboards, shelf talkers, danglers, and more. These visuals needed to be modular and production-ready. I also created digital mockups to show how each concept would translate in-store. Many projects required custom illustration and photo compositing to bring the ideas to life.

This role came right after my publishing career and was my introduction to working with big global brands. It sharpened my versatility as a designer and deepened my understanding of branding in a retail environment.